Green Label Art
Mountain Dew is in the hipster business. Making their drink cooler by branding their bottles with kids who make art. Here's some Q and As about it. I'm not sure if I like this entire project. It's great to reach out to the artists, but is this the right project for the drink? Will this get what they want out of it? Obviously it's not just brand awareness, they want to sell more of these drinks. I liked Mountain Dew a while ago, especially when it had the outdoors type of appeal because of it's name.
Now it's the urban drink? I'm not quite buying it. But it's still another example of the power of art in the advertising and marketing landscape, and I'm glad the Dew put it into some artist's hands over more athletes. This all comes in a neat spinning caddy.
Now it's the urban drink? I'm not quite buying it. But it's still another example of the power of art in the advertising and marketing landscape, and I'm glad the Dew put it into some artist's hands over more athletes. This all comes in a neat spinning caddy.Labels: random musings
posted by gr @ PERMLINK: 12:34 AM
6 Comments:
we got a set of these today. does it taste better in those arty, aluminum bottles? mmm....no.
myleen - GRSF
http://www.slamxhype.com/?p=7787#more-7787
my friend wrote a post on slamxhype for mike, but he added a couple extra shirts to the post too
-serina
That thing looks pretty cool. You know what you should do? You should market some GR drink and you could market it the way you want. Now what you wanna do is market it in a way that NOBODY is doing. Okay, Eric, I don't know if you're a big porno fan (I am) but you could subtly associate the drink (nope, it really doesn't matter how it tastes) for female masturbatory use. It would be all ribbed (is that the right word? w/ the glass ripple effect, you know what I'm sayin'?) and again! it would be subtle, you would have some hot broads posing with the bottles near their ovarian area. Right...? Right!???? yeah, oh yeahh......
Wasn't that Sprite's ad campaign?
why does it look like beer?
For some reason they sent me a pack of them too but one of the bottles had leaked Mountain Dew all over the other bottles. What a sticky mess. I guess it's an alright idea, I wasn't super into the designs, but like you said, it's better than athletes. Personally, I liked the over the top "Do the Dew!" extreme sports commercials. They were so bad they were good.
Jeff Soto
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